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Bandai Hobby Store — Paris, 2022

The Bandai Hobby Store on Boulevard Voltaire, Paris — France's first shop built around Gunpla. The life-size RX-78-2 in the window, colour-coded shelves under green light, Perfect Grade kits, and the model lineage from the 1980 original forward.

The Bandai Hobby Store in Paris announces itself with a bold Gunpla 40th Anniversary logo mounted across the entrance glass — gold, blue, and the silhouettes of Mobile Suits that have been on shelves since 1980. Below it, rows of model kit boxes fill the display shelving from floor to ceiling: SD, RG, MG grades stacked and lit under the shop's LED strip, a Haussmann facade reflecting in the door behind. The store is both a retail space and a small monument to forty years of scale-model culture landing in the middle of a French boulevard.
The Bandai blue diamond sits mid-frame, punching against the cream limestone and wrought-iron balconies of a classic Haussmann building on a Paris street. Low-angle, overcast light — the kind that flattens shadows and lets graphic shapes do the work. It is an odd collision, a Japanese hobby brand anchored to nineteenth-century Parisian ornamental stonework, and it is exactly as direct as it looks. Perfect Grade and Master Grade signage fill the shopfront below, completing the picture for anyone who knows what they are looking at.
A large-scale Gundam RX-78-2 figure stands at the centre of a Bandai Hobby Store window display in Paris, mounted on a rubble diorama base with its iconic white, blue, and red armour in full colour. The plate glass doubles the image — Haussmann facades and boulevard trees ghost through the mecha's chest panel, layering Japanese pop culture over classic Parisian streetscape. Two worlds held flat against each other in a single pane of glass, each made stranger by the other's presence.
A pale resin prototype of the RX-78-2 Gundam stands upright in a glass display case at the Bandai Hobby Store in Paris, lit from above against a white interior. The label reads 1980, 1/144 Gundam — the scale that launched the model kit category. Museum framing applied to a plastic toy makes its own quiet argument: the object earns the case, and the case earns the object.
The PG 1/60 RX-78-2 Gundam stands in a lit display case at the Bandai Hobby Store in Paris, marked as the 1995 original Perfect Grade release. White armor panels, red feet, yellow chest vents, and a beam rifle at its side — the detail holds up three decades on. A museum piece and a retail fixture at once: the kind of object that means something different depending on whether you built one as a kid or are seeing it for the first time.
The stairwell at Bandai's Paris hobby store turns a functional space into an exhibition. A full-wrap space mural — starfield above, Earth's curve below — lines the walls floor to ceiling, while a diagonal row of illuminated display niches traces a Gundam timeline upward along the handrail line. The red railing pulls the eye up through the sequence; blue LED step lighting anchors the descent. Exhibition design doing double duty as wayfinding.
Three Perfect Grade MSZ-006 Zeta Gundam boxes stacked across two shelves at a Bandai Hobby Store in Paris. The iconic blue packaging — bold red chevrons, silver typography, and the full mobile suit spec sheet printed on the front — is unmistakable at shelf scale. Perfect Grade sits at the top of Bandai's model kit lineup: the 1/60 scale, the internal frame detail, the transformer gimmick. Seeing three of them on one shelf is a rare retail moment.
A dedicated Gundam shelf in a European hobby store, lit from below with green LED strips. Strike Gundam Perfect Grade boxes sit across the top tier; three Zeta Gundam MSZ-006 boxes fill the lower shelves. The glass cabinet in the middle does the real work — four assembled Mobile Suit figures posed against a purple dramatic backdrop: Zeta, Char's Zaku, a green Zaku, and Wing Gundam Zero. The kits are what the shelf is for; the built figures are why anyone stops walking.
Four Perfect Grade 1/60 kits lined up in a Bandai Hobby Store display case in Paris: Zeta Gundam MSZ-006 in blue and white, a red MS-06S Char's Zaku II, a green MS-06 Zaku II, and Wing Gundam Zero Custom with its full wing spread. Each figure stands against a dramatic storm-lit backdrop panel, price tags visible on the shelf. PG kits at this scale run between 130 and 170 euros here — the engineering on the Wing Zero's feathered wings alone justifies a long look.
A dedicated Gundam section inside a Bandai Hobby Store in Europe. White open shelving holds multiple Unicorn Gundam Perfect Grade boxes at retail, while a backlit glass case displays assembled mecha figures against a dramatic illustrated backdrop. Green LED underlighting runs along the base unit; a large RX-78 banner and B-Club build station signage frame the right side of the aisle. Scale model retail at its most deliberate — every surface carries product or artwork, and the two work together rather than compete.
Four MG 1/100 Gundam model kits in a Bandai Hobby Store retail display case in Paris — Build Strike Gundam Full Package in red, white, and blue, Char's Zaku MS-06S in burnt orange, RX-78-2 Ver.3.0 in grey and blue, and the gold-chrome Unicorn Gundam 03 Phenex towering over the group. Prices run from 44,99 € to 134,99 €. The space-nebula backdrop behind the glass does the kits no disservice — it puts each build in its natural element and lets the Phenex's mirror-gold finish do exactly what it was designed to do.
Three Perfect Grade Gundam kits occupy a lit display case at a Bandai Hobby Store in Paris. Left to right: the RX-0 Unicorn Gundam in its Destroy Mode pose with beam sabers raised, a dark-armoured mid-size unit at centre, and the blue-and-white 00 Raiser on the right. A space nebula backdrop fills the case behind them — orange planetary glow meeting purple starfield — giving each 1/60 scale figure a stage it was built for. PG kits sit at the top of Bandai's model grade hierarchy; seeing all three together in retail context makes the scale and detail density legible in a way that photographs of single kits rarely do.
A full-height Gunpla promotional banner anchors the entrance of a Bandai Hobby Store, the RX-78-2 Gundam rendered in full colour against a deep blue starfield. The banner lists every model kit grade — Perfect Grade, Real Grade, RE/100, High Grade — stacked beneath the Bandai logo. Around it, illuminated display cases hold finished Gunpla builds, the retail environment designed as much for the craft as for the sale. The signage does the work of a gallery wall: the subject is the kit, and the store is the frame.