Uniqlo UT × Final Fantasy 35th Anniversary Display, Paris

30 May 2022 · Paris

A large promotional display stands in the window of the Uniqlo Paris store, its black panel set with Roman numerals I through XVI — one for each mainline Final Fantasy title. The Uniqlo UT × Final Fantasy 35th Anniversary logo sits at the centre, flanked by a Yoshitaka Amano illustration. The display turns a game franchise's entire catalogue into a typographic grid, and makes the count feel earned rather than decorative.