Uniqlo Paris Shop Window — Final Fantasy 35th Anniversary Display

30 May 2022 · Paris

A Uniqlo shop window on a Paris boulevard doubles as an accidental mirror. The glass carries a Final Fantasy 35th Anniversary display — roman numerals arranged like a clock face, the collaboration branding at centre — while the Haussmann facade opposite reflects back in full, pedestrians and a passing car folded into the composition. The window is doing two jobs at once: advertising inside, and framing the street outside.