Gunpla Retail Banner at Bandai Hobby Store, Europe

29 May 2022 · Paris

A full-height Gunpla promotional banner anchors the entrance of a Bandai Hobby Store, the RX-78-2 Gundam rendered in full colour against a deep blue starfield. The banner lists every model kit grade — Perfect Grade, Real Grade, RE/100, High Grade — stacked beneath the Bandai logo. Around it, illuminated display cases hold finished Gunpla builds, the retail environment designed as much for the craft as for the sale. The signage does the work of a gallery wall: the subject is the kit, and the store is the frame.