LEGO Star Wars Retail Display, Europe

4 October 2017 · Paris

A European toy store display case holds an assembled LEGO Resistance Transport Pod alongside a Finn minifigure and BB-8, posed against a snowy Crait-style backdrop. The set is priced at €39.99 and framed by circular highlight rings that direct the eye — retail theatre doing exactly what it's meant to do, and doing it well. Below the case, LEGO Star Wars set 75189, the First Order Heavy Assault Walker, covers the shelf front in full packaging art.