Louis Vuitton Flagship on the Champs-Élysées, Paris

4 October 2017 · Paris

The rounded corner tower of the Louis Vuitton flagship anchors the Champs-Élysées in a way that feels deliberate — architecture as brand statement, scaled to the boulevard. Shot contre-jour on an autumn afternoon, the backlit clouds press down behind the Haussmann façades and the oversized LV monogram holds its ground against the glare. The avenue recedes toward a distant church spire, Paris doing exactly what Paris does: framing itself.